An Insider’s Report on Sales: The Truth behind Its High Pay-Check
The growth of interlinked networks worldwide has made the prospect of sales a huge part of today’s society. Unfortunately, the associations one draws from it are quite discerning and not of the greatest appreciation. Truth be told, working as a salesperson is never easy – as you are to come face to face will all kinds of minds. Struggling to make them understand your point, and as it’s already known, persuading a grown adult into doing something requires a great deal of work.
Moreover, the questions to be answered on a daily basis, the repetitive manner of calls to be made, the loud blaring noise of a customer in your ears, and the hefty revenues you are expected to generate is consuming! Some aspects of it, however, are overly exaggerated. Hence, we are here to bust a few myths related to this career and help you decide if this job role is for you or not.
Arduously Long Hours Spent Sitting in a Seat:
Yes, the perception of telesales causing you to remain glued on your chair is not wrong. However, it is not entirely true as multiple roles can get allocated to a salesperson. Also, the location of the salesperson, while on duty, is dependent on the type of product they are selling.
One may be sitting in a store, trying so very hard to sell household goods, while another travels around the world to sell a product for his/her employers. The point being, this job-role is not specific to one particular type of functioning. There is a certain sense of flexibility that comes along with it!
Categories of Sales Persons:
Sales executives go by multiple names. For instance, business development representatives, sales representatives, territory managers, and many more. What it all comes down to is the prospect of generating business for any given organisation. There classifications of which are:
1. Business to Business (B2B)
2. Business to customers or consumer (B2C)
Although the main idea of both of these categories is relatively the same, the job-role differs.
Business to Business (B2B):
sales model is inclusive of one business selling their product or service to another business. The prospect of not having mundane customers makes this category of sales rather professional. Thus, explaining the high price points, longer sales cycle, and profound touchpoints to close a given deal. B2B sales also acquire multiple decision-makers to decide on one course of action. It is, therefore, considered more strategic and professional, unlike B2C, that is based upon rational and business orientated deals rather than just emotion and need.
Also, B2B sales are heavily responsible for the generation of revenue for the organisation, including the accountability for:
• Corporate identity
• Market intelligence
• Alliance marketing
• Analyst and Media relations
• Sales alignment and enablement
• Agency and vendor management
• Sales Pipeline’s strategic management and analysis
• Strategic and tactful Demand Generation
Business to Customer or Consumer (B2C):
sales model is targeted towards individual clients or consumers, in need of their service or product. The sales representatives associated with B2C, therefore, remain directly in touch with the customer and are the sole proprietors when it comes to closing a deal. The job usually consists of retail sales in B2B, which covers all sorts of platforms. It can be as high a revenue generator as a real estate agency, or an online do my essay website, catering to the needs of young candidates. The categories of this can be further divided into:
• Direct Retailers
• Online Intermediates
• Community-Based Models
• Advertising-Based Models
• Fee-Based Models
Now, unlike B2B, B2C tends to have lower pricing points, shorter sales cycles, and a significantly lesser number of decision-makers. In simplified words, these types of deals are specific to the agent presenting the deal and the consumer only. Thus, the generated revenue by it is solely in the hands of the agent concerned. This process is, therefore, commission-based – the higher the revenue, the higher the agent’s commission.
The General Public’s Perception of Salespersons as Being Con-Men:
The misconceptions associated with salespersons date back to the times of Buckboard Wagon History when pitchmen sold dodgy elixirs and potions across pioneer America. These pitchmen have now transformed themselves into agents all across the world trying hard to endorse and sell their products to the general public.
Achieving this, however, has not always involved the purest forms of persuasion. These pitchmen have, therefore, been known by the names of “Snake-oil salesman.” The modern world has, unfortunately, clung to this perception up to this date. Failing to realise that their manipulative schemes, under no circumstance, translate to faux or scam services.
Indeed, the industry does not have a good reputation, and salespersons have generally been considered as ‘a necessary evil,’ in terms of business prospects. But the most abundant of business opportunities and prosperity generates only from providing ‘durable’ and ‘mutually profitable services’ to one’s customers.
Hence, if you are to opt for this career, make sure that you suffice in terms of all the skills enlisted below to cater to the needs of your customer and wants of your employer!
Necessary Skills for the Career of A Salesperson:
Although the job does not demand any specifics. There are still some things one should inhibit to make their journeying through this path easier.
It is best to procure a degree in marketing, business, or language arts to suit yourself best for this career. However, sales require more people skills than intelligence or anything else. Hence, if you have an excellent sense of command in the English language, or the concerned language, you are as qualified as it gets for the job role!
Certain characteristics are imperative for this job role; being a negotiator is above all of which. One needs to understand the needs of the customer initially, and then present them with suitable schemes or services.
Now, this may not be as straightforward as it sounds; it may take hours and hours to persuade your customer or understand their point of perspective. Hence, deeming it necessary for you to have a sound sense of negotiable techniques.
Effectively demonstrating the policy of the company, endorsing the products, and highlight the payments needs to be done in an extremely professional manner. All of which require excellent communication skills. You cannot be a rambler or one that uses too many fillers if you are to take this career. Straightforward and coherent speeches are to be delivered in this field!
Opting For This as a Career:
It is suggested that you look beyond all the misconceptions and generalisations of this job, and focus more on the opportunities it can provide you with as the pay-checks are known to be rewarding once you make a career in it!